Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

Tell Stories to Engage Emotion

Throughout history, stories have been one of the most powerful ways that people communicate ideas and share emotions. You can use stories to engage people’s emotions in

 

• One-on-one conversations

• Group conversations

• Presentations

• Audio and written materials on your Web site or social media profile

• Pitches and proposals

How to tell stories that engage emotion

You may remember that I’ve mentioned how in communications, the “how” is more important than the “what.” This means that how you say it is more important than what you say.

When you’ve done a quick read of the situation or planned a story as part of a presentation, you’ll have a good sense of how much time you have. Own that time and use it to make ...