Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

How Do You Get into Memory?

As you know, there are millions of things competing for our attention every day. In order for someone to remember you, they must first pay attention to you. It can be challenging to grab someone’s attention, much less get into their memory. We discussed ways to command attention in Chapter 2. Once you have successfully directed someone’s focus and attention at you, you have a brief period of time to get into memory.

Let’s begin with a quick overview of how memories work. Memories work like files in a filing cabinet. A memory involves three primary ingredients: First, information is encoded (put into memory). This is like opening the drawer of the filing cabinet. Second, information is stored in memory. This is like ...