Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

The Magic Recipe

My recipe for follow-up that leads to great results is:

System + Timing + Value + Personalization = Great Follow-Up

The first two variables, system and timing, address how you follow up. The second two, value and personalization, address what you will do to follow up. We’ll focus on the systems and timing in this chapter and value and personalization in the next chapter to examine unique ways to provide value in your keep-in-touch marketing.

What’s your system?

You may need a few different systems, depending on your marketing funnels and your audiences. Your marketing funnel is the process by which someone comes into contact with you until they hire you. Let’s say that you’re a consultant and you have two marketing funnels, one ...