Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

Chapter 7Give Value—People Quickly Determine Whether Something Is Helpful

Try not to become a man of success but a man of value.

—ALBERT EINSTEIN

THERE’S A FASCINATING book called The Five Love Languages by Gary Chapman. Chapman says that everyone has a different way of communicating their love, either through

 

• Words of affirmation

• Quality time

• Gifts

• Acts of service

• Physical touch

Everybody speaks a different language that determines how they express and expect love. Let’s say that your significant other is expressive and she feels loved when you tell her how you feel. Her primary love language is words of affirmation. You, on the other hand, like to spend quality time together to show and feel love. You speak the language of quality ...