Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

Becoming Fluent and Providing Value

How do we uncover someone’s preferred language? It’s simple—all you have to do is listen. People usually speak in their preferred language. Going back to love language in intimate relationships—one of my clients, Mario, a busy partner in a law firm, told me that his wife had been feeling stressed out lately. So one night on the way home from work, he stopped to buy her flowers. She was happy with the flowers. Later that evening, however, she said to him, “Honey, I would really feel more supported if you helped out some more. If I encounter one more overflowing trash can or stack of dirty dishes in the sink or trip over one more pair of shoes, I might lose it!” Can you guess what each of their languages are? ...