Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

Simple Is Superior

It is often tempting to go the complex route. Complex can be seen as more intelligent, interesting, or thought-provoking. We mistakenly assume that people will follow us just because we get what we’re saying. This is the “fish in water” problem. The complexity of an ocean is familiar to fish, and they don’t know any different. A fish may be able to communicate well with another fish in the ocean. But what if the fish needed to communicate with a turtle or a seagull? Or a fish in a lake or pond or fishbowl? Just because something is familiar or simple to you does not mean that it will be to others.

Know your audience

There is a time and a place for complexity of information. In general, complex does not engender discussion. ...