Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

Use Similarities to Gain Clients and Referral Partners

Once you have an understanding of who your target audience is most likely to be influenced by, you can create some great tools of social proof. Three of my favorites are testimonials, stories, and visuals.

Testimonials and similarities

You probably already know how powerful testimonials can be in your marketing. They can be very effective—if done in the right way.

As you now know, we’re most influenced by others who we perceive as similar to ourselves. This means that it’s important to divide your testimonials into groups. You would then utilize the endorsements that best fit the needs of your various specific audiences. For example, if you are a life coach who works with women in career ...