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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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Chapter 10

A Rare Thing Indeed

A real estate agent should be ranked as one of our most respected professionals. We take people through what is usually the biggest financial transaction of their lives. We protect them from legal entanglements and unfortunate consequences. We make sure they have done everything they need to do, from buying insurance to turning on the utilities. When they are selling and buying at the same time, we are there to keep everything smooth and on time.

There is no greater responsibility JoAnn and I have felt than when our client is selling a home for the last time. More often than not, most of the person’s wealth is represented by the equity in his or her home. Other than monthly retirement checks, this will be the last appreciable sum of money the person will have.

When you are sick, you need a doctor. When you are accused or harmed, you need an attorney. When you buy or sell your home, you need a Realtor. Actually, most people do not realize that while all Realtors are licensed agents, not all agents are Realtors. The Realtor trademark indicates that an agent is a member of the National Association of Realtors. This association holds agents to the highest ethical standards and provides continuing education opportunities to keep members up to date. The state and local associations work hand in hand with the Multiple Listing Services and each state’s department of real estate to ensure the public is protected and well served.

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