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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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Chapter 24

Step 1

Make the Commitment

When JoAnn and I discovered Clients First for ourselves, it was instantaneous, transformational, and life changing. It came with a single turn of a phrase. Faced with making a deal that was’t right for our clients, JoAnn said, “Why don’t we undo it all?” I immediately knew the rightness of her words. It was as clear as my vision became when I put on prescription glasses for the first time after years of denial and thinking I could see just fine.

Your moment may come just as quickly, or it may be a gradual realization. This will be up to you, but it is the beginning. It is the first step along the path to Clients First.

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