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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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Index

Aaron (real estate agent)

Adams, John

Addiction:

giving as
worry as

Advertising:

newspaper
in real estate crash
role of

Agents. See Real estate agents

Airlines

Alcoholics, meetings for

Alicia (real estate agent)

Arizona:

deciding to move to
dual agency
real estate licensure requirements

Arizona Republic newspaper ads

Arrogance

Assembly line analogy, for teams

Auel, Jean

Automakers

Bank clients:

DNU (Do Not Use) files
first
importance of
lessons from
loss mitigators
one-strike policy
real estate crash and
referrals to
resistance to getting
statistics
truth, trusting

Bank-owned properties

Best, being:

car dealership claims
Clients First and
drive and determination
football teams
importance of
Macy’s

BMW

Books, scouting for and selling

Bottom 10 percent theory

Brian (real estate agent)

Brilliance

Bubble, real estate

Builders and building trades

Burdens, letting go of:

change, possibility of
decision making
detachment
martyrs
monkeys, role in creating
worry as addictive
worry chart

Burns, Robert

Business:

as about people
building one client at a time

Buyer’s agents

Buyers versus sellers

Cahill, Dr.

Callaway Country

Car dealerships

Caring:

about
client desire for
client retention/return and
defined
as focus
importance of
liking people and
money concerns and
power of
real estate crash and
serving client interests and

Carmakers

Chain analogy, for teams

Chance, taking a

Change:

Clients First and
mystery of
possibility of
quick versus ...

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