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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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We Added Clients

Again, Clients First played a vital role. As this whole short sale scene evolved, our honesty, competence, and care showed through. We justified our values with extensive market comparables so the banks could have confidence in what we told them. Every day, we improved our short sale package so that our client’s file would have the best chance. We took every class, attended every convention. We stayed on the cutting edge. We cared about and for our clients, and they in turn stayed with us.

Clients First got us through the distress. We didn’t cut back. We actually added to the team. We didn’t offer less. We offered more. We didn’t lose clients. We added to our client list. Every buyer who bought one of our bank properties, every buyer who bought one of our short sales, and every buyer who bought one of our traditional resales became a client of Those Callaways. We treated them and their agents with the same honesty, competence, and care—and when they are ready to sell in the future, they will call us. Every seller who sells with us is a current or future buyer. We keep in touch with them all. We know that Clients First will bring them all back. They bring their friends and their families to us, and we will serve them again and again.

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