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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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Honesty Set Us Free

The positive effects of what we told the Smiths and the Browns were almost immediate, but how this changed our business grew gradually, like a snowball rolling downhill.

The first thing we noticed when we put clients first was a new feeling of strength and courage. It was incredibly liberating. By no longer having to juggle the facts, we were relieved of the strain. When you have only the truth, you have no moral dilemmas. You sleep well at night. You don’t have to have a good memory. Honesty set us free.

When you are truthful with clients, you know you’re doing the right thing. You don’t feel as if something was left unsaid or undone. We felt closure, and in the end it made everything easy.

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