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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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The Tipping Point

Many people hold the three keys in various stages of completeness. Without realizing it, they may even hold two keys and need only the tiniest fraction of the third to have it all. But until they hold 100 percent of all three keys, they cannot unlock the door to success. That last tiny fraction of a key is the tipping point.

The difference between an agent who holds almost all three keys and the agent who has taken ownership of all three keys, whole and complete, is the difference between a lifetime of struggle and a future of ease.

Remember, Clients First makes demands, and the first of these is total commitment to the three keys. When you hold these keys, you will feel the power of Clients First multiplied through synergy,

The second demand made by Clients First is that you treat all clients equally. You must apply Clients First universally and you must never, ever give up.

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