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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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Lifted Up

I look back on these clients as the price of admission to a grand show. Clients First is a thrilling performance to be enjoyed with an open heart. Our clients have enriched us far more than a few pieces of silver would. They have boosted our self-worth. They have brought us joy and prosperity of spirit. They have made each day something to look forward to, because in putting them first, in caring about their needs and aspirations, we were lifted up.

Clients First is timeless. It does not go in and out of style. It does not prejudge or discriminate. And it makes everything easy.

These are the demands and responsibilities of Clients First. Commit totally to the three keys; apply Clients First universally; and know that it is timeless and requires no changes. Fulfill these and you will be amazed at the power of Clients First, because this concept is greater than the sum of its parts. Clients First has synergy.

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