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Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

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What Is the Formula?

Yes, we have been lucky and we have worked hard. We have invested in marketing, because we know that even executives at McDonald’s and Walmart cannot sit on their laurels, no matter how many satisfied followers they have. The reality of the real estate market is that it is cyclical, and there is no right or wrong time to enter it, as opportunities and dangers are always present. The real secret (and, if we are talking secret here, it cannot be what everybody else guesses) is how we treat our clients.

But how do you prove it? How do you know that Clients First is the real reason for our success? What is the formula? How do you subtract or divide Clients First? Maybe it’s not as simple as arithmetic, but the question still cries out. How do we prove our answer, our formula for success?

The scientific community grapples with this question all the time. Scholars have all sorts of rules and procedures by which they move from postulating to theory to scientific laws. Criminal investigators have well-documented methods by which they narrow the field of suspects until they have enough evidence to make an arrest. In our civil courts, cases are decided after a preponderance of evidence has been presented. The medical community argues over the anecdotal proof of naturopaths versus the results of clinical trials. There are probably hundreds of ways to prove or disprove anything. So, how do we prove the validity of Clients First?

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