O'Reilly logo

Clients First: The Two Word Miracle by JoAnn Callaway, Joseph Callaway

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Our Experience

JoAnn and I struggled with this conundrum almost as much as we did with the original question posed by the lady in blue. We knew we were right. We knew it the moment we narrowed down the list while having Sunday brunch at the Princess. We knew the three keys were the essential pieces that would unlock the door to success. And we knew from our experience with Marta and all the team members and all the clients who followed that this was a truth that could be passed on. This was not only our secret, it was a secret we could share. Our proof was our experience with Clients First. Our proof lay in the history of our rise in our industry and our market. For this proof, we would have to mine our years of putting the Client First, no matter the consequences. Some of our proof is anecdotal. Some of it is based on common sense. Some of it is simple subtraction, by asking what the result would have been had we not put the Client First. You might say the proof is in the pudding. In the end, our proof is a preponderance of evidence, and you get to be the judge and jury.

Our hope is that you will be a good judge and fair arbiter of the truth. Don’t hesitate to be skeptical. If you are from the “Show Me” state of Missouri, then ask, “What if?” Question everything we share, because only in your own personal examination of the evidence will you come to a conclusion that makes you feel confident.

Our hope also is that you will come to accept Clients First for what it is and for what ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required