Introduction
If your company is like many companies, you may have a vision or mission statement about being number one in your industry . . . about your exceptional customer-driven service . . . about being a “one firm” firm. That’s great. Having a shared picture of the kind of company you want to be provides something to strive for. But here’s the real question: How true are these statements? How well are you delivering on your vision’s promise?
In the past, the chasm between what’s proudly proclaimed on your company website and reality might have been seen (and written off) as the standard “mission, vision, and values” statement that all companies feel obligated to produce. Even worse, it might have been joke fodder for customers ...

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