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CMYK 2.0: A Cooperative Workflow for Photographers, Designers, and Printers by Rick McCleary

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Chapter 1. The Mindset

The Mindset
 

“Our Age of Anxiety is, in great part, the result of trying to do today’s job with yesterday’s tools and yesterday’s concepts.”

 
 --Marshall McLuhan

TO MAKE SENSE of the details on how to create great CMYK files that will yield predictable color, it’s important to first step back and see the big picture of the entire digital imaging workflow and where we fit into it.

In this chapter, we lay the groundwork for understanding how the digital revolution has changed how we do our work in fundamental ways we may not be aware of. It highlights the source of the frustrations we experience and suggests how we can become masters of the ...

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