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CMYK 2.0: A Cooperative Workflow for Photographers, Designers, and Printers by Rick McCleary

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Chapter 7. The Stories

The Stories
 

“A man who carries a cat by the tail learns something he can learn in no other way.”

 
 --Mark Twain

THIS CHAPTER PRESENTS four stories from real life...stories told by people just like you and me who every day are dealing with client expectations, deadlines, and budget constraints. Through hands-on experience, they have all discovered the value of both embracing where technology has brought us and working together to achieve a common goal.

In the first chapter of this book, I discussed the siren’s song of false fluency—the mistaken assumption that computer-driven technology is push-button easy, that if you can work iTunes or ...

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