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Co-Create by Steve Martin

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CHAPTER 2

The Big Ideas

The Co-Create model was developed to align our actions with four principles. We call these principles the “big ideas” and they connect directly to specific stages of the model and provide teams with a source of inspiration and energy to complete the work. The principles are the “soft stuff” that creates high levels of commitment and supports the manifestation of the “hard stuff.” In practice these four ideas are discussed at the first team meeting. They are presented as a series of questions by the project manager/facilitator in four distinct conversations. The following information will give you a conceptual understanding of the ideas. Later in the book you’ll find specific information about how to apply them. These discussions ...

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