Coach Me! Your Personal Board of Directors

7 A Proven Technique to Ensure Your Leadership Measures Up

Lisa Ann Edwards

Lisa Ann Edwards works with Executive Coaches to track and measure coaching ROI so that their client leaders can see how far they have come.

Rosita was a young marketing vice president of a well-known global brand who was known for her brilliant ideas and unique, creative flair. She also had a long-standing reputation for her brash, blunt, and off-putting communication style.

Rosita had marketing ideas that could revolutionize the company and increase revenue, but she often could not bring her ideas to life because of her communication style. Rosita’s blunt and directive style prevented her from enlisting mid-level global managers to execute on her concepts. The impact was that Rosita’s talent was wasted, and the company was unable to modernize its marketing strategies and fully capitalize on its product offering.

Experiencing frustration over her inability to lead her company in the direction she wanted to go, Rosita consulted an executive coach and began a reflective practice. She increased her self-awareness and began to reflect on what was getting in the way of her success. She realized that it was her leadership skills – she was confident her ideas were great, but she could not get buy-in from others to follow her. She began studying emotional intelligence, communication, and leadership styles. Over the course of a few years, Rosita became more attuned to the ways her direct and bullish communication ...