Coach Yourself to Success, Revised and Updated Edition, 2nd Edition

 

TIP 96

LET LOOSE THE BERRIES

       You can’t build a reputation on what you’re going to do.

HENRY FORD

If you add extra value to every interaction, you will be successful. Let’s start with a business. The fastest way to grow a business is to make raving fans of your customers. You want people raving about the service or product to all their friends and family. This is the most powerful and effective advertising you could have. It is well worth the investment of time to figure out how to enhance your service or product. You must provide more than your clients expect to receive—anticipate what would please and delight them before they even figure it out for themselves. This will be different for every business. Think about the last time you ...