CHAPTER TEN

THE PURPOSEFUL LEADER

A Purpose Checkup

By Richard J. Leider

Money, medicine, and meaning are essential to true engagement. Every person is driven, deep down inside, to discover what is truly meaningful, and we are incapable of being happy until we find it. Meaning matters.

I have not met a single leader who doesn’t have a clear gut feeling for the difference between what’s meaningful and not meaningful. We may get sidetracked from time to time with activities that are purely self-serving, but their very nature is that we get tired of them—their meaninglessness is unavoidable.

Meaning Matters

What does it take to engage people today? First it takes being engaged. One big difference between the success and the failure of leaders can ...

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