Going Beyond the Dehydrated Language of Management
The soul . . . never thinks without a picture.
—Aristotle, 384–322 bce
Eight-hundred million people go to bed hungry every night, including more than 300 million children. Every 3.6 seconds, a person dies of starvation. Most companies consider such poverty-related tragedies to be society’s problem, not the primary concern of business. They not only fail to see the more than three billion people who live on less than $2 a day as an opportunity, but they remain completely blind to the possibility that they might constitute a lucrative market (Prahalad, 2006). Belief in the great trade-off illusion (see Figures 16.1 and 16.2) has insidiously ...