CHAPTER SEVENTEEN

COACHING FOR ENGAGEMENT AND RETENTION

By Beverly Kaye and Beverly Crowell

Companies around the world are spending millions to ask employees how they feel about work. Are you satisfied? Does your boss communicate with you daily? Do you support the company’s mission and values? These questions and others are a way to gauge employee engagement and are often a starting point for helping leaders understand their unique employee engagement and retention challenges.

Unfortunately, many of these same companies get the data, develop action plans, check off the “to do” list, and move on without ever really changing how employees feel about their work, their boss, or the company for which they work. As we move from tough economic times ...

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