PREFACE TO THE FIRST EDITION

Motivation: Toward a Better Way

Every so often—perhaps once in a lifetime—we have a chance to anticipate a radical and pervasive change that is truly fundamental in nature. This book exists because we are at this very moment at the pinnacle of such change in the world of work. With the passage of every business day, yesterday’s “management” approach becomes less relevant while we struggle to find better way.

Peter Drucker’s “knowledge worker” is replacing the factory worker at such a rate as to become today’s stereotypical worker. The flatter, shamrock organization typified by Charles Handy is evolving as modern networks are becoming as familiar as traditional pyramids. Whereas in the past we were taught how to work ...

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