The goal of coaching is behavior change. The social sciences provide us with many theories and much research on behavioral change. A quick survey of the field reveals several separate perspectives and approaches to human behavior. Each perspective is uniquely valuable in coaching because each describes different forces that contribute to a person's actions. A pragmatic coach will use several perspectives and approaches in helping a client develop into a more effective leader.
This approach addresses only observable behavior and the ways in which reward and punishment shape certain behaviors. It is derived from the behaviorism of B. F. Skinner. Learning theory, an outgrowth of behaviorism, ...