Chapter 13

Distinctive Approaches to Coaching

The classic model of coaching, and hence most organizational consulting, has been deficit-based. It follows the medical model based on the concept that something is wrong and needs to be fixed. In the deficit approach, the coach and client diagnose a problem in the client's behavior patterns and then seek to repair the problem through behavior change. This fits with the Western civilization view that humans are flawed and need to be healed. It is familiar but a bit depressing and old-fashioned.

APPRECIATIVE COACHING:PLAYING FROM STRENGTH

New research has challenged the medical model. Some organizational psychologists, led by David Cooperrider at Case Western University, have found that no matter how ...

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