Chapter 7
Changing perspective: admiring the view from 35,000 feet
Why seeing differently creates change naturally
One aspect of being human is a tendency to suffer from premature cognitive commitment. Premature cognitive commitment means that we get a bit of tunnel vision and start seeing things ‘one’ way and only one way.
Businesses do this a lot, and corporate history is littered with organisations who have failed to see that the market is changing or that their product is about to be overtaken. Although some of them have struggled on, do you remember the giants of Kodak and Nokia and Blackberry - at one time they all dominated their industries, ...
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