Skip to Content
Coaching with the Brain in Mind
book

Coaching with the Brain in Mind

by David Rock, Linda J. Page
August 2009
Beginner to intermediate
544 pages
13h 50m
English
Wiley
Content preview from Coaching with the Brain in Mind
CHAPTER 1
Bedrock—Ontology
The anthropologist and her American university student had to walk for an hour after the Jeep that had brought them from Guatemala City could go no farther. They followed their native guide up and down paths through the mountains until they came to a village made up of mud huts set in a circle. In Guatemala before the civil war that made such visits too dangerous, the group would find that each village had its own typical costume, type of products that it would sell to other villages, and even its own dialect or language. The anthropologist was investigating the ravages of kwashiorkor—protein malnutrition that, in some parts of the country, left four of five toddlers dead after they switched from mother’s milk to the corn gruel that was considered the best thing parents could give to a child. Centuries of mistrust of strangers, probably beginning even before the Spanish invasion, meant that people did not believe Western doctors who told them they should give their children cow’s milk instead of their corn gruel. As she did not know how to resolve the problem, the anthropologist was there to listen instead of give advice.
A light mist had been falling, and the sky was overcast. One woman was brave enough to emerge from her mud-covered home, bringing two child-sized chairs for the anthropologist and her student to sit on. These seats were meant as a sign of honor. The woman, several children of different ages, and the guide hunkered down on the muddy ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Art of Coaching

The Art of Coaching

Elena Aguilar
Coaching Practiced

Coaching Practiced

Jonathan Passmore, David Tee

Publisher Resources

ISBN: 9780470405680Purchase book