Software projects can be measured in numerous ways. Here are two solid reasons to measure your process:
For any project attribute, it's possible to measure that attribute in a way that's superior to not measuring it at all. The measurement might not be perfectly precise, it might be difficult to make, and it might need to be refined over time, but measurement will give you a handle on your software-development process that you don't have without it (Gilb 2004).
If data is to be used in a scientific experiment, it must be quantified. Can you imagine a scientist recommending a ban on a new food product because a group of white rats "just ...