Name

Gain

Synopsis

Purpose
Measure the number of Wins minus the missed opportunities and Losses.
Formula
Gain = Wins - ((Trials Completed – Successful Trials) + Losses)

Example

A new software release is issued at the end of June. The following new user activations are recorded for the three months following release:

Month of July: 225 new user activations
Month of August: 270 new user activations
Month of September: 350 new user activations

The Total Wins for the software release during this period can then be calculated as follows:

Wins in July = 225
Wins in August = 270
Wins in September = 350
Total Wins = (225 + 270 + 350) = 845

The following trial data is recorded for the three months following the product release:

Month of July: 81 Trials Complete, 67 Successful Trials
Month of August: 107 Trials Complete, 88 Successful Trials
Month of September: 142 Trials Complete, 119 Successful Trials

The Total number of Unsuccessful Trials during this period can then be calculated as follows:

Unsuccessful Trials in July = 81 – 67 = 14
Unsuccessful Trials in August = 107 – 88 = 29
Unsuccessful Trials in September = 142 – 119 = 23

The following user deactivations or cancellations are recorded for the three months following release:

Month of July: 18 deactivations or cancellations
Month of August: 13 deactivations or cancellations
Month of September: 24 deactivations or cancellations

The number of Total Losses for the software release during this period can then be calculated as follows:

Losses in July = 18
Losses in ...

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