Skip to Main Content
Cognitive Interviewing Methodology
book

Cognitive Interviewing Methodology

by Kristen Miller, Valerie Chepp, Stephanie Willson, Jose Luis Padilla
September 2014
Beginner content levelBeginner
206 pages
6h 31m
English
Wiley
Content preview from Cognitive Interviewing Methodology

KEY CONCEPTS

  • Audit Trail: Documentation of the decisions made by the researcher at each stage of the research process. An audit trail allows readers to evaluate the veracity of conclusions drawn in the study.
  • Cognitive Aspects of Survey Methodology (CASM): The interdisciplinary science involving the intersection of cognitive psychology and survey methods. CASM research focuses on the mental processing of respondents and how those processes inform the survey response process.
  • Cognitive Sociology: A subfield of sociology that theoretically and empirically demonstrates how cognitive processes are shaped by cultural phenomena.
  • Constant Comparative Method: Often associated with the seminal work of Glaser and Strauss (1967), this is a method for analyzing data in order to develop a grounded theory. It is an inductive and iterative process in which the analyst continuously moves back and forth from raw data text, themes, and emerging conceptual claims. In cognitive interviewing, the analyst compares data across survey questions, both within a single respondent interview and among all interviews, in order to arrive at a complete understanding of the question-response process and the construct measured by the question.
  • Construct Validity: The extent to which a survey question captures what it was intended to measure.
  • Credibility: Also called trustworthiness, this refers to the validity of qualitative research, including cognitive interviews. A study is credible to the extent that an ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Improve Your Emotional Intelligence to Communicate Better

Improve Your Emotional Intelligence to Communicate Better

Curtis Newbold
Qualitative Research

Qualitative Research

Sharan B. Merriam, Elizabeth J. Tisdell

Publisher Resources

ISBN: 9781118589625Purchase book