Skip to Main Content
Cognitive Interviewing Methodology
book

Cognitive Interviewing Methodology

by Kristen Miller, Valerie Chepp, Stephanie Willson, Jose Luis Padilla
September 2014
Beginner content levelBeginner
206 pages
6h 31m
English
Wiley
Content preview from Cognitive Interviewing Methodology

7 Case Study: Evaluation of a Sexual Identity Question

KRISTEN MILLER

National Center for Health Statistics

J. MICHAEL RYAN

The American University in Cairo

7.1 INTRODUCTION

This chapter provides a case study example1 of the methodological approach outlined in this book. The chapter also illustrates how findings can be written to demonstrate study credibility and trustworthiness. Moreover, this case study illustrates how cognitive interviewing studies are able to explain and resolve question design problems that impede survey data quality. It also illustrates how cognitive interviewing studies can examine construct validity by determining the basis of respondents' answers as well as identifying construct differences across groups. Significantly, this study builds upon existing cognitive interviewing studies, illustrating the benefits of publicly accessible written reports or papers that document question evaluation findings. With accumulated knowledge regarding the question design of specified constructs, as this case study reveals, cognitive interviewing studies provide necessary information for the development of survey questions that can ultimately capture intended constructs.

The goal of this particular project was to develop and evaluate a sexual identity question for the National Health Interview Survey (NHIS).2 Development and then evaluation of the question was based on findings from cognitive interviewing studies conducted by the Questionnaire Design Research Laboratory ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Improve Your Emotional Intelligence to Communicate Better

Improve Your Emotional Intelligence to Communicate Better

Curtis Newbold
Qualitative Research

Qualitative Research

Sharan B. Merriam, Elizabeth J. Tisdell

Publisher Resources

ISBN: 9781118589625Purchase book