It’s a service Jim, but not as we know it.

Covered in this chapter

About business services

The definition of services

The difference between service, outcome and service output

About delivering services that are needed

The service offering


3.1 What is a business service?

Think about any air carrier, BA, United, America, Easy Jet and our mythical Mythical. Now define the service. Depending on your perspective, it could be taking people from point A to point B. Another person might add the word ‘safely’. Someone else might point out that buying a ticket is part of the service. What about on-board catering (we know it is foul, and most often fowl, but be honest, you still want the try ...

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