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Collaborative Innovation by Tony Morgan

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CHAPTER 2

Client Challenges

Key Client Challenges

This chapter focuses on the challenges faced by client organizations in managing, developing, and delivering collaborative innovation with their service providers. Of course, not all client organizations will have all the challenges listed, but the majority of client organizations are likely to be facing at least a number of them, either at the current time or at some point in the future. Experience-based recommendations for overcoming such challenges are included in the following chapters.

Many people working in client organizations will instantly recognize many of the items listed. Others may be less obviously recognizable. Many of the items may raise a few eyebrows with some people. These items ...

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