book

Collaborative Product Design

Name: Collaborative Product Design
Author: Austin Govella
ISBN: 9781491975039

by Austin Govella

May 2019

Intermediate to advanced

404 pages

8h 58m

English

O'Reilly Media, Inc.

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[ Preface ]
Part I. Design and Collaboration
Chapter 1. The Elements of Design: Think-Make-Check and the Four Models
Think, Make, Check: What Designers DoDesign’s Four Concerns: Users, Interfaces, Interactions, and Systems
Chapter 2. Fidelity: Check the Right Things with the Right People
Fidelity Changes What’s Included in the ModelThe Model’s Fidelity Affects IterationThink-Make-Check Means Design Requires Collaboration
Chapter 3. The Elements of Collaboration: Shared Understanding, Inclusion, and Trust
Share Understanding, the First Principle of CollaborationInclude Everyone, the Second Principle of CollaborationTrust Everyone, the Most Important Principle of CollaborationCollaboration Is the Key to Better Products
Chapter 4. Collaboration in Practice: Frame, Facilitate, and Finish
Collaboration Is Its Own ProblemCollaboration Has a Repeatable StructureCollaboration Starts with a FrameFinish Collaboration with a Captured OutcomeFacilitate Collaboration Through Four StepsFormal and Informal CollaborationDesign and Collaboration, All Together Now
Part II. Project Strategy
Chapter 5. The Strategic Landscape
Strategy Is About ChangeDrivers Explain Why to ChangeBarriers Explain What Blocks ChangeGoals and Getting to the Future StateInnovating at the Right AltitudeFocus Teams on the Right Goals
Chapter 6. Identify Project Goals with Goal Mapping
How Goal Mapping WorksActivity 1: Generate and Share Everyone’s Project GoalsActivity 2: Group Goals to Find Common ThemesActivity 3: Prioritize Project GoalsIdentify Goals in Casual ConversationsShared, Prioritized Goals Fuel Better Teams
Chapter 7. Identify a Concrete Vision for Success
How Future-State Envisioning WorksActivity 1: Generate Issues That Exist in the Current StateActivity 2: Generate Successes That Exist in the Current StateActivity 3: Generate Concrete Visions of What People Do in the Ideal FutureActivity 4: Map Metrics to Future BehaviorsVision Focuses the Team on Success, not Features

Chapter 8. Document and Share Project Goals and Vision
Document Goals to Provide Important ContextDocument Vision to Show the Big PictureCheck the Goals and Vision with the TeamTeams Need to Constantly Reference Goals and Vision
Part III. Users
Chapter 9. Users and User Research
Personas vs. Profiles vs. Roles vs. ArchetypesTasks, Contexts, and InfluencersMotivations, Goals, and Jobs-to-Be-DoneProject Goals Reveal the Attributes Your User Model NeedsSelect Research Methods Based on User Attributes and Project GoalsGood User Models Evolve With the Product
Chapter 10. Identify Users with the Bull’s-Eye Canvas
How User Identification WorksActivity 1: Generate Direct UsersActivity 2: Generate Indirect UsersActivity 3: Generate Extended UsersBuild the Right Product for the Right User
Chapter 11. Explore User Attributes with the Profile Canvas
How the User Profile Canvas WorksActivity 1: Generate Tasks and ContextsActivity 2: Analyze Tasks to Identify the User’s GoalActivity 3: Generate User Pain PointsActivity 4: Generate User GainsExplore User Attributes to Build Better Products
Chapter 12. User Needs and Preferences with the Attribute Grid
How the Attribute Grid WorksActivity 1: Generate Attributes to Reveal the LandscapeActivity 2: Refine Attributes to Remove NoiseActivity 3: Understand Patterns and Outliers in User BehaviorsActivity 4: Review to Build Shared Vision with Broader Team and StakeholdersThe Attribute Grid Lays the Foundation for Personas
Chapter 13. Document and Share User Models
User Models Answer Four Different QuestionsTwo Types of User Models: Rationales and GuidelinesUser Models Come in Three FormatsThree Ways to Communicate User AttributesFive Other Things to Include in User ModelsShow Multiple Users Side-by-SideFocus on a Single User with One-SheetsShare User Models in Other WaysMake User Models in the Format You Will Review ThemUser Models Are Powerful Reference Tools
Part IV. Interactions
Chapter 14. Elements of Interactions
Three Types of Interaction ModelsTouchpoints Have Four Building BlocksLength, Depth, and Point of ViewPhases and Moments of TruthAs-Is or To-Be, Looking Forward and BackTailor Interaction Models to Project and Team Needs
Chapter 15. Identify What to Build with Touchpoint Maps
How Touchpoint Maps WorkActivity 1: Clarify the ScenarioActivity 2: Generate TasksActivity 3: Refine Tasks and SequenceConversations Around Touchpoint DiagramsTouchpoint Maps Reveal Discrete Parts of the Experience
Chapter 16. Understand How Products Fit Together with Journey Maps
How Journey and Experience Maps WorkActivity 1: Generate TouchpointsActivity 2: Analyze the Journey’s StructureActivity 3: Explore Touchpoints in DetailJourney Maps Reveal Secrets to Better Products
Part V. Interfaces
Chapter 17. The Visible and Invisible Parts of an Interface
The Four Visible Parts of an InterfaceThe Invisible Parts of an InterfaceThe Invisible Parts of the Interface Are Most Important
Chapter 18. Design Interfaces with 4-Corners
How 4-Corners WorksActivity 1: Identify the Interface UserActivity 2: Identify the User’s TaskActivity 3: Identify the Next StepActivity 4: Identify the Previous StepActivity 5: Identify Interface ContentActivity 6: Identify Functionality4-Corners for Wireframes, Mockups, and Prototypes4-Corners for More Than Just Screens4-Corners Creates a Shared, Holistic Vision of the Interface
Chapter 19. Strategies for Sketching Interfaces
Activity: Group Sketching to Create a Single, Shared VisionActivity: Individual Sketching to Reveal Competing PerspectivesActivity: 6-8-5 Sketching to Generate Multiple DirectionsAdditional Things to Think About When SketchingTrust Others to Make Interfaces on Their Own
Chapter 20. Choose the Right Interface Model: Wireframes, Comps, or Prototypes
Five Types of Interface Models (and the Actual Product)Five Kinds of Interface FidelityThree Ways to Make Interface ModelsDifferent Models Support Different Interface FidelityUse the Lowest Fidelity Possible to Reduce Iteration TimeAdjust Fidelity for Your Audience
Part VI. Checks
Chapter 21. Checks (and Balances)
Checks Start with the FinishFrame the CheckFacilitate the CheckTransform Feedback into GoldStick the FinishKeep the Faith
[ Index ]

Content preview from Collaborative Product Design

Chapter 12. User Needs and Preferences with the Attribute Grid

[ 12 ]

User Needs and Preferences with the Attribute Grid

As a road builder, how do you know when to optimize for the miller and his son, their donkey, or belittling passersby? Teams learn and assume so much information about their users, it’s difficult to understand what information is important and use that information to make decisions. The attribute grid helps teams analyze user insights and understand what matters most. Your team will focus on the contexts and preferences that matter, and you’re going to help them do it.

In this chapter, we’ll learn how an attribute grid lets you corral and understand everything teams know about a set of users, so you can make better product decisions. When teams analyze user contexts and preferences with an attribute grid, they can improve usability and efficiency and reduce errors, and products that cater to user preferences have better conversions and higher engagement. To achieve these gains, you don’t need to know everything about your users, just what matters.

Most important, unlike the traditional persona, an attribute grid can grow and evolve as the team learns more about their users over time.

How the Attribute Grid Works

Turning a stack of user research into one-page personas looks like magic. It’s actually a straightforward, step-by-step process:

Capture insights and observations
Group, analyze, and refine the data
Identify primary and secondary users

The attribute ...

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