CHAPTER 13Social Network Analytics

Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked?...These are queries you could potentially do with Facebook that you couldn’t do with anything else...

Marc Zuckerberg

IN THIS CHAPTER, YOU WILL

  • Learn how to connect to Facebook in Excel and Power BI to load a wide range of endpoints and edges

  • Import the Facebook pages you like and find out when you liked them

  • Learn who in your Facebook network is using Power BI and connected to Facebook via Excel and Power BI

  • Learn how to traverse the social graph

  • Analyze any Facebook page and measure the engagement levels through comments and shares

  • Analyze multiple Facebook ...

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