Chapter 5. Searching the blogosphere
|This chapter covers|
In early 2007, Microsoft was slated to launch its much-awaited new operating system—Vista. Perhaps tacitly acknowledging the growing power of the blogosphere—the collection of blogs on the web—and the impact it has in shaping the thoughts of others, a Microsoft employee contacted about 90 influential bloggers in late December 2006, offering them each a laptop, probably worth about $2,000, preloaded with Vista, and encouraging them to blog about their experiences with the new operating system. Leaving aside issues related to ethics ...