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COLLISION COURSE
To Ghosn, the Alliance was a new kind of tie-up that transcended nationalism to pool the best from all companies in a cooperative structure. It was neither French nor Japanese, and it was led by a man who was not Japanese and was never accepted as truly French. Despite all this, conservative forces on each side were fomenting tensions as the balance of power tilted far away from Renault, which had saved Nissan in the first place, and toward Nissan, which was driving sales and profits, and now pulling Renault along.
In the face of all the idealistic talk from the top about a pan-nationalist carmaker, many Ghosn underlings still saw business through a more parochial lens. It wasn’t just parochial employees. The countries’ ...
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