Chapter 3:Color Meanings
The human eye and brain experience color physically, mentally, and emotionally. As a result, colors themselves have meanings. Color symbolism is often a cultural agreement, and opinions about the associations are varied and sometimes conflicting.
The Color Index charts on the following pages provide a sampling of color meanings, associations, and anecdotal information about color. Be sure to investigate a particular color’s meanings and associations before using it in a design project.
Color Index
Color Index
Color ...
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