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Color for Designers: Ninety-five things you need to know when choosing and using colors for layouts and illustrations
book

Color for Designers: Ninety-five things you need to know when choosing and using colors for layouts and illustrations

by Jim Krause
September 2014
Beginner content levelBeginner
240 pages
4h 22m
English
New Riders
Content preview from Color for Designers: Ninety-five things you need to know when choosing and using colors for layouts and illustrations

Chapter 8. Conveyances

58 Color and Connection

Colors convey.

Engage your creative instinct at its keenest and most perceptive level whenever working with hues: Be mindful—and take full advantage—of color’s intrinsic ability to connect with viewers on deep conceptual, emotional, and energetic levels.

Image

59 Color and Meaning

The likes and dislikes of humans are far too complicated to assess through generalizations like, people love pepperoni pizza, people think sun is better than rain, or people are attracted to green because it represents health, well-being, and vitality.

The only problem with lending credence to assumptions like these is that ...

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Publisher Resources

ISBN: 9780133760279Purchase book