Chapter 8. Conveyances
58 Color and Connection
Colors convey.
Engage your creative instinct at its keenest and most perceptive level whenever working with hues: Be mindful—and take full advantage—of color’s intrinsic ability to connect with viewers on deep conceptual, emotional, and energetic levels.
59 Color and Meaning
The likes and dislikes of humans are far too complicated to assess through generalizations like, people love pepperoni pizza, people think sun is better than rain, or people are attracted to green because it represents health, well-being, and vitality.
The only problem with lending credence to assumptions like these is that ...
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