CHAPTER 2

WHY AND HOW HAS COLOR FORECASTING EVOLVED?

THE DEVELOPMENT OF COLOR IN APPAREL

Color forecasting, as we know it today, is a modern discipline—the product of the Industrial Revolution and the subsequent creation of the ready-to-wear business. We have come to understand that color can have an emotional appeal for consumers through its identification with brands, cultural trends, market segments, and fashion tribes. In addition, we have seen that appropriate use of color in consumer products is an economic necessity, not only to drive sales, but to facilitate the product development process.

Through the centuries the deliberate and meaningful use of color has developed hand-in-hand with the growth of the textile and apparel trades, and ...

Get Color Forecasting for Fashion now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.