CHAPTER 3

THE LANGUAGE OF COLOR

COMMUNICATING IN COLOR

The color forecaster is the first link in the establishment and communication of color direction and color standards for apparel and fashion-related products. Because the perception and understanding of color are subjective, however, it is critical that we use a standardized language.

Over the years a scientific understanding and means of communicating color has developed, along with classification systems that enable us to communicate and match color standards, create harmonious color palettes, and successfully produce and market the right color to the customer.

The scientific language of color is rooted in color theory, and familiarity with this vocabulary will assist the color forecaster ...

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