CHAPTER 6

COLOR APPLICATION

FROM THE COLOR FORECASTER TO THE RETAIL FLOOR

The process of researching, building, and distributing a fashion color palette is not the whole story. Color forecasters deliver a well-researched and carefully edited viewpoint to their customers—yarn and fabric dyers, print and pattern designers, brands, manufacturers, and retailers.

The next step in color development—actually putting colors into product—is as carefully thought-out as the building of the color forecast. No professional designer, brand manager, or retail merchandiser would simply take a color forecaster’s palette and apply it to product without additional consideration of several factors. These include market positioning, target customer, classification, ...

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