CHAPTER 7

INTUITION AND INSPIRATION IN COLOR FORECASTING

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Displays at trade shows may stimulate our “right brain” or emotional intelligence to imagine how the colours might relate to other observations or images in our memory, thus allowing new concepts to develop.

WHAT DRIVES THE CREATIVE PROCESS?

While it is important to understand color theory, the historical and cultural uses of color, and the cyclical nature of trends, most theorists will acknowledge that there is also a creative element in color forecasting that cannot necessarily be taught in a classroom. The forecaster must be observant and open to the inspirational ways in which color ...

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