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Just as the name suggests, this palette recalls nostalgic fruit labels and
springtime in the sun—not so hot as to be uncomfortable, but bathed in
natural light and the life it brings. Blue, yellow, and green embody the vital-
ity and health that the word “fresh” implies.
Lean to complementary colors, even a drop, to catch the eye. Cool your
palette with greens and blues. Spark some heat with reds and orange.
Evoke growth with hues from yellows to deep greens. These colors convey
healthy abundance and growth itself.
fresh
116 Color Harmony: Layout
See Process Color Formulas on page 236 for CMYK values of colors shown
C
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