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Case Study: AFAN AIDS Walk
CDI was given relative freedom in the design direction for these
campaigns, allowing them the ability to fully explore themes and
concepts. For the 2007 walk they created a cohesive campaign of
materials by using consistent imagery, and colors that were inspired
by the vintage Pee-Chee folders and the pop art movement. They
also tried to give the images a cut and paste aesthetic in order to
create a modern, urban feel. The largest challenge they faced was
in creating the dynamic registration forms that included the red
shoelaces, as these required a great deal of manual assembly. With
the help of AFAN volunteers, they were able to put together nearly
15,000 units. This eye-catching element coupled with meaningful
imagery created a dynamic evolution of the AFAN Aids Walk brand.
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Design for Special Events
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EVENT Rumble to the River
CLIENT THF
DESIGN TOKY Branding + Design
2
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EVENT 14
th
Annual Printmakers Ball
CLIENT Anchor Graphics
DESIGN Firebelly Design
3
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EVENT Death Cab for Cutie: A Hurricane
Katrina Benefi t Concert
CLIENT Death Cab for Cutie
DESIGN The Small Stakes
4
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EVENT Battle of the Bands
CLIENT Portland Advertising Federation
DESIGN Dotzero Design
5
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EVENT The Bird Carnival
CLIENT The Bird Carnival
DESIGN The Compound Design
5
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Fund-raisers
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Design for Special Events
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EVENT JDRF Promise
CLIENT Juvenile Diabetes
Research Foundation
DESIGN Juicebox Designs
1
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3
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EVENT Opera Theatre Annual Gala
CLIENT Opera Theatre of Saint Louis
DESIGN TOKY Branding + Design
2
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EVENT A Tasteful Affair 19
CLIENT Food Outreach
DESIGN TOKY Branding + Design
2
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