July 2008
Intermediate to advanced
256 pages
7h 15m
English
Content preview from Color Harmony: Packaging
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Job:12-00674 Title:RP-Design for special events
01-AC44106 #175 Dtp:119 Page:215
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history well. It was billed as a hall of fame for die-cast vehicles, but in
reality was much more than that. It honored the real cars that the toys
emulate. It was really about honoring the source that Hot Wheels was
built from.” Morris adds, “The way that people adorned these vehicles
had a lot to do with our inspiration, even tattoo culture. And it’s a
multisensory thing—the feel of grease, the smell of gasoline all con-
tributed to the overall aesthetic.”
Morris ...
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