Colour naming for colour communication

D. Mylonas

L. Macdonald,     University College London, UK


Existing research in colour naming has been mostly focused on a small number of basic colour categories rather than towards the development of more subtle colour identifications. This often leads to an over-saturation in the use of ‘basic’ colour schemes and can limit the differentiation of new ideas. In this chapter, we present the findings of a free colour naming experiment which has been designed to collect multilingual colour names with their corresponding metric values. The data gathered are being used for the development of a colour naming model that facilitates colour communication within and between different cultures.

Get Colour Design now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.